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Mobile Marketing Is An Immediate Form of Web Marketing
Because our mobile phones are always with us, they make any message that we receive immediately available. And because we use out cell phones to stay connected with the rest of the world, we check them often -- sometimes habitually or incessantly -- which is also very powerful. This immediacy makes mobile marketing an extraordinary marketing option for last-minute or time-sensitive calls to action. The mobile nature of the delivery increases the odds that the recipient is already "out and about" and available to act immediately.