Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers. Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback? That’s exactly how online reviews work. Let’s take […]
Get more Customers with Pay-per-Click
Pay-per-click (PPC) is an internet marketing advertising model where businesses or individuals who want pay a certain amount of money every time your ad is clicked. This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google search […]
Want to Discover the Keyword Strategy of your Competitors?
Are your competitors way ahead of you when it comes to getting leads? Ever wondered how they do that? How come their website ranks so high? Why do you keep seeing their ads at the top of the page? It’s frustrating, isn’t it? There is something that you can do about it. Interested? What if […]
Are You Wasting Money? What is Your Customer Acquisition Cost?
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then […]
Is your Digital Marketing Strategy Aligned with your Business Goals?
Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI. Successful businesses that are running […]
5 Reasons you should be using Remarketing
What is it? Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website. After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a […]
Monitor your Online Reputation with Google Alerts
Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people […]
