If you’re a local business relying on showing up in Google’s 3-pack, you might already be invisible to most of your potential customers. One study found some businesses lost over 50% of their search visibility overnight, and they never saw it coming. Key Takeaways Google’s AI Overviews now appear on the majority of local search … Continue reading Google’s AI Overviews Impact: Marketing Co Reveals Citation vs 3-Pack Shift →

You’re probably buying home service leads based on price per lead. But one contractor paid $35 per shared lead and spent $1,700 per closed job, while another paid $110 for exclusive leads and spent just $550. The math that changes everything, simpler than you think. Key Takeaways The price of a lead is almost never … Continue reading Shared vs Exclusive Leads: Which Model Justifies Cost for Home Services? →

Most home service contractors waste thousands on lead sources that never convert to actual jobs. New 2026 data reveals one free tactic outperforms expensive lead marketplaces, while the fastest-growing businesses combine a specific mix of channels most competitors miss entirely. Key Takeaways Google Business Profile optimization remains the single highest-impact free lead generation move available … Continue reading Free vs. Paid Home Service Lead Gen: What Actually Works in 2026? →

You’ve run the ads. You’ve set the budget. You’ve watched the impressions tick up and the clicks come in. And yet — the phone isn’t ringing the way you expected. The leads aren’t converting. The ROI just isn’t there. If this sounds familiar, you are not alone. Across the country, local business owners are spending … Continue reading Stop Wasting Ad Spend: Why Your Ads Aren’t Working (And What to Do About It) →