So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first. Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. How often […]
Are You Wasting Money? What is Your Customer Acquisition Cost?
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then […]
Whoa! 10 Easy Ways to Boost Your Business on Social Media
Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media. 1. Use attention-grabbing headlines. […]
To Hire or Not to Hire a Full-time Marketing Director?
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you. As with any HR activity, there is […]
Good news for business owners in the travel and hospitality industry!
Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking. Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion. The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with […]
Is Your Website Mobile-Friendly?
Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make it work. Test your web pages for mobile-friendliness here: […]
How Accreditation by the Better Business Bureau Increases Sales
How Better Business Bureau Accreditation Builds Consumer Confidence The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and trustworthiness. So why is this BBB logo so important? Recent studies have shown that 8 out of 10 consumers recognize the BBB […]
What Goes into Creating Optimal Content and Customer Experience
On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty. This is achieved […]
How Much Should I Spend on Digital Marketing?
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways […]
Rise to the Occasion with a Clear Digital Marketing Plan
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer. […]
