Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Cost-per-click (CPC) – you pay for every click 2. Cost-per-mille (CPM) – you pay for every thousand ad impressions 3. Cost-per-mille-views […]

There has been a lot of testing and research done over the past couple of years, and it’s no surprise that more people are using mobile devices to find products or services. The one thing that may or may not come as a surprise is that many businesses haven’t adapted to these changes, or even […]

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business. Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only […]

Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media. 1. Use attention-grabbing headlines. […]

Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot. But measuring the ROI of your SEO efforts […]

Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central. 2. Have a […]

There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online advertising uses a platform where you are charged by how many times […]

How Better Business Bureau Accreditation Builds Consumer Confidence The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and trustworthiness. So why is this BBB logo so important? Recent studies have shown that 8 out of 10 consumers recognize the BBB […]

You might not know that there are many places out there where people can leave reviews telling their experience with your business. Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away. In a recent online […]

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy. User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day. If you have ever used your phone to browse websites […]