Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central. 2. Have a […]
Reputation Marketing and How It Can Affect Your Business
Creating and maintaining a positive reputation for your business is a vital and important aspect in creating a loyal customer base while building your brand. No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence […]
Follow-up with your Potential Customers through Ad Retargeting
When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for. It is important for a business to take every advantage that there is to convert a […]
Get More Customers! Make Sure your Website is Mapped Out Along the Customer’s Journey
Your Customer’s Journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage before jumping to the next. Sometimes the progress takes months, and others the jump is almost immediate. Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase while others […]
Why a Website Audit is Necessary
Your website is your online shop window. It is the first impression you are giving to your new visitor regarding the credibility of your business. If a customer cannot navigate your website to find what they are looking for, they will have no faith in buying from you. You should want it to provide a […]
Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?
A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more effective marketing and sales efforts. Are you in the 15%, or are you having trouble […]
Stop Wasting Money on Traditional Advertising and Start Gaining More Customers!
Tired of wasting money on print ads, billboards, flyers, and more? Save money, and let our expert, john Smith, show you how to use SEO to gain more customers. SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. SEO allows your business to become visible to those who need […]
Top 3 Challenges to Tracking Digital Marketing ROI
Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI. 49% say that aligning […]
Is Your Business Anti-Social? Putting the ‘Social’ Back into Social Media Marketing
If you’re among the business owners who are posting and sharing content through Facebook, Twitter, and other social media platforms, then you’re off to a good start. But if you’re not getting the results you’re looking for, chances are that’s because your social media isn’t actually very social. Posting and sharing content just isn’t enough! […]
Search Engine Optimization: Are You Gaining as Much as You’re Putting In?
Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot. But measuring the ROI of your SEO efforts […]
