Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business. You or someone on your team needs to be continually answering the following questions in order to get to know your […]

Your Customer’s Journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage before jumping to the next. Sometimes the progress takes months, and others the jump is almost immediate. Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase while others […]

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy. User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day. If you have ever used your phone to browse websites […]

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design as […]

There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online advertising uses a platform where you are charged by how many times […]

Your website is a vital piece of your business, and we want you to have the most traffic possible going through it every day. That is why we put together these “Must-Haves” that you need to be checking on a regular basis in order to ensure you are gaining the most customers possible. While working […]

How Better Business Bureau Accreditation Builds Consumer Confidence The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and trustworthiness. So why is this BBB logo so important? Recent studies have shown that 8 out of 10 consumers recognize the BBB […]

Does SEO Confuse You? You are not alone. SEO is a complex process, indeed. Google has over 200 ranking factors! Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings from a recent study: – Between the top 3rd and 20th position […]

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic? On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait […]

On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty. This is achieved […]