Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people […]
Is Your Website Mobile-Friendly?
Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make it work. Test your web pages for mobile-friendliness here: […]
Reputation Marketing and How It Can Affect Your Business
Creating and maintaining a positive reputation for your business is a vital and important aspect in creating a loyal customer base while building your brand. No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence […]
Are you using Facebook to promote your business?
A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%. 72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%. Are you actively […]
7 Digital Marketing Trends You Should Act On
Have you ran a digital marketing campaign for your business before? What tactics and channels did you use? Here are 7 digital marketing trends you should know: – Content marketing is still the dominant technique. – Top 3 B2C content priorities: a) providing engaging content, b) utilizing visual content, c) measuring content results. – Facebook […]
Benefit from Business Blogging
Does your website have a blog? Are you blogging? 1. Companies that use blogs receive 67% more leads than companies who don’t! 2. Twenty-three percent of Internet time is spent on blogs and social networks, so you need to be blogging! 3. Businesses that blog get more visitors to their website (average of 55% more […]
How Long It Does Take to See the Results of Digital Marketing
This is a frequently asked question. It depends on what you are looking to accomplish and the strategy that you have put together. Are you looking for short-term results or are you planning for next year? If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen […]
Are You Wasting Money? What is Your Customer Acquisition Cost?
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then […]
How Online Review Sites Place a Huge Impact On Businesses
Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business. Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites. Business reviews are […]
Rise to the Occasion with a Clear Digital Marketing Plan
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer. […]
