It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn! Unlike the other social media channels out there, LinkedIn was […]
Say Hello to the Future. Get a Virtual Storefront. Open 24/7.
The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential […]
15 Strategies to Boost Your Website’s Conversion Rate
Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate: 1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central. 2. Have a […]
Digital Advertising Pays Off: How to Find the Platform that Works Best for You?
Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start? One strategy is to start with the heavy hitters. Google AdWords is the top […]
3 Ways to Get More 5-star Reviews!
Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as […]
Welcome a Grimace with a Smile
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those opinions will be negative. We want to make sure you […]
How Much Should Your Marketing Budget Be?
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to […]
Taking Advantage of Reputation Marketing to Gain Customer Trust
Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust. And if you aren’t taking advantage of online review sites for your business, you could be missing […]
Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of people who come in, take one quick look around […]
Does Social Media Marketing Work?
LinkedIn has 467 million users. That’s a huge audience. Facebook has an astonishing 2 billion daily users. There are 974 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients. Ninety-one percent of […]
