Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business. Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites. Business reviews are […]

Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as […]

On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty. This is achieved […]

Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot. But measuring the ROI of your SEO efforts […]

Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From plumbers to dentists, the local handyman to big engineering […]

There are many reasons why you should use AdWords Pay-per-click Marketing: 1. It’s an effective way to achieve instant traffic 2. It’s cost-effective 3. It gives you fast, measurable results However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how. 1. PPC only keeps the […]

Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of people who come in, take one quick look around […]

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LinkedIn has many marketing tools that can be used to grow your business. Using these tools to raise awareness for your business, its credibility, and its impact will put you on the path to building your brand in an organic way. Here is a brief guide on some of these tools and how they work. […]

You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline. Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth […]

The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential […]