Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business. But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews […]

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design as […]

To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you. As with any HR activity, there is […]

So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first. Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. How often […]

You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline. Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth […]

LinkedIn has 467 million users. That’s a huge audience. Facebook has an astonishing 2 billion daily users. There are 974 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients. Ninety-one percent of […]

Pay-per-click (PPC) is an internet marketing advertising model where businesses or individuals who want pay a certain amount of money every time your ad is clicked. This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google search […]

Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media. 1. Use attention-grabbing headlines. […]

There are many reasons why you should use AdWords Pay-per-click Marketing: 1. It’s an effective way to achieve instant traffic 2. It’s cost-effective 3. It gives you fast, measurable results However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how. 1. PPC only keeps the […]

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI. Successful businesses that are running […]