Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it […]

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people […]

Social media is not a place that people go so that they can view advertisements, browse through all of the business pages, or read long technical updates about a company. Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard. We at […]

Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to […]

Your social media marketing initiatives must be built on building a dialogue, where YOU speak and listen to your audience and responding to their wants and needs. Get them to talk. Then so can you listen and respond. Is your brand into monologues in social media? It should NOT be that way. You should take […]

On the internet, standing out poses a daunting challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “POW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty. This is achieved […]

Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those opinions will be negative. We want to make sure you […]

Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media. 1. Use attention-grabbing headlines. […]

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI. Successful businesses that are running […]

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business. Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only […]