LinkedIn has many marketing tools that can be used to grow your business. Using these tools to raise awareness for your business, its credibility, and its impact will put you on the path to building your brand in an organic way. Here is a brief guide on some of these tools and how they work. […]

Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as […]

Have you ran a digital marketing campaign for your business before? What tactics and channels did you use? Here are 7 digital marketing trends you should know: – Content marketing is still the dominant technique. – Top 3 B2C content priorities: a) providing engaging content, b) utilizing visual content, c) measuring content results. – Facebook […]

Are you looking to improve traffic flow to your website? Search engine optimization is the golden key to bring more eyes to your page, and we want to help you get there. Google’s search algorithms are responsible for displaying the most relevant search results at any given moment. These algorithms are based on keywords, search […]

What makes an effective web design? Is it the visual elements, or is it the functionality? Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Websites with great usability and function tend to perform […]

Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business. You or someone on your team needs to be continually answering the following questions in order to get to know your […]

Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking. Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion. The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with […]

You’ve done your research, you know what customers want. You worked hard to bring about a good product that you know will solve their problems, *it* is ready for the market and you know the market is ready for *it*. Now the only question is, do you have a customer-centric website where your products can […]

A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more effective marketing and sales efforts. Are you in the 15%, or are you having trouble […]