If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy. User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day. If you have ever used your phone to browse websites […]
Good news for business owners in the travel and hospitality industry!
Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking. Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion. The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with […]
What is SEO?
SEO is the process of improving the visibility (ranking) of a website on Google using Google-friendly elements and techniques. Consider these facts: 1. Ninety-nine percent of customers looking for your services never scroll past the first page of search results. That means your business goal should be to appear on page one of the search […]
Rise to the Occasion with a Clear Digital Marketing Plan
How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer. […]
Digital Advertising Pays Off: How to Find the Platform that Works Best for You?
Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start? One strategy is to start with the heavy hitters. Google AdWords is the top […]
Are You Wasting Money? What is Your Customer Acquisition Cost?
Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period. If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then […]
Pay-per-click Advertising is the Key to Quick Digital Dominance
So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram. Maybe you have a blog out there as well, and you have started […]
The Importance of Customer Lifetime Value
When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but now things have changed. So […]
Welcome a Grimace with a Smile
Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those opinions will be negative. We want to make sure you […]
How Much Should I Spend on Digital Marketing?
It is recommended that you invest about 15% to 20% of your monthly profit into online marketing. Internet marketing agency pricing varies, as does the online marketing cost for different strategies and packages. Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is effective in more ways […]
