Category Archives: Marketing Industry Changes

Changes in the marketing industry which affect local business services. This can include changes in Google’s algorithm or AI searches.

Google AI Overview Impact on Traffic & Leads | Local Marketing Co

Google AI Overview Impact on Traffic & Leads | Local Marketing Co

Google AI Overview Impact on Traffic & Leads | Local Marketing Co Your organic traffic might be tanking, but here’s the twist: businesses getting cited inside Google’s AI Overviews are seeing visitors convert 4.4 times better than regular search traffic. The question is, how do you become one of the cited sources? Key Takeaways Organic … Continue reading Google AI Overview Impact on Traffic & Leads | Local Marketing Co

Google AI Business

Google’s AI Overviews Impact: Marketing Co Reveals Citation vs 3-Pack Shift

If you’re a local business relying on showing up in Google’s 3-pack, you might already be invisible to most of your potential customers. One study found some businesses lost over 50% of their search visibility overnight, and they never saw it coming. Key Takeaways Google’s AI Overviews now appear on the majority of local search … Continue reading Google’s AI Overviews Impact: Marketing Co Reveals Citation vs 3-Pack Shift

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