When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for. It is important for a business to take every advantage that there is to convert a […]

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years. We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design. Website design as […]

Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media. 1. Use attention-grabbing headlines. […]

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business. Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only […]

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base. Businesses […]

Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business. Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites. Business reviews are […]

Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) 50% of consumers have been […]

Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot. But measuring the ROI of your SEO efforts […]

Bounce Rate is a way to measure the success of your website. The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages. Imagine having a storefront and measuring the number of people who come in, take one quick look around […]

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Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from. Here are 6: 1. Cost-per-click (CPC) – you pay for every click 2. Cost-per-mille (CPM) – you pay for every thousand ad impressions 3. Cost-per-mille-views […]