Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust. And if you aren’t taking advantage of online review sites for your business, you could be missing […]
Benefit from Business Blogging
Does your website have a blog? Are you blogging? 1. Companies that use blogs receive 67% more leads than companies who don’t! 2. Twenty-three percent of Internet time is spent on blogs and social networks, so you need to be blogging! 3. Businesses that blog get more visitors to their website (average of 55% more […]
Keyword Research is a Critical Success Factor in SEO
Keyword Research allows you to gain intelligence on the actual queries of your potential customers are using and how big the monthly search volume is for those terms. Through this research, it is easy to determine the keywords for your SEO campaign. More than 80% of buyers research online before making a big purchase. If […]
To Hire or Not to Hire a Full-time Marketing Director?
To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you. As with any HR activity, there is […]
Get Customer Reviews and Rev up your Revenue
Online reviews are crucial to managing your reputation, gaining trust and confidence. Trust is a key element to gaining new and keeping customers. Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback? That’s how online reviews work. Let’s take a […]
Google is Crawling Towards You, Are You Ready?
Have you ever searched for anything on Google? Of course, you have! Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to the sixth or […]
How Online Review Sites Place a Huge Impact On Businesses
Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business. Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites. Business reviews are […]
Follow-up with your Potential Customers through Ad Retargeting
When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for. It is important for a business to take every advantage that there is to convert a […]
How PPC can Compliment SEO for Better Results
There are many reasons why you should use AdWords Pay-per-click Marketing: 1. It’s an effective way to achieve instant traffic 2. It’s cost-effective 3. It gives you fast, measurable results However, did you know that using PPC hand-in-hand with SEO can increase the overall effectiveness of your marketing? Here’s how. 1. PPC only keeps the […]
3 Ways to Get More 5-star Reviews!
Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as […]
